When you receive commendable customer service from a business, the first instinct often is not to tell a friend or post about your positive experience online. This is because good customer service is supposed to be the norm, and hence it is expected by default. On the other hand, if you are subjected to poor customer service, you will be spontaneously inclined to share that information with others, often by means of the complaint board. Be it for a product or a service, consumer activist sites such as ComplaintsBoard provide a platform to consumers where they can vent, share frustrations, and broadcast negative business practices. Unfortunately, more often than not, it is difficult to ascertain how far their views are accurate, and in today’s times, it often so happens that due to business rivalry or other such personal reasons, innocent people have their name and business defamed through consumer complaint board . The first view of the ComplaintsBoard website features the “Lat