These days, the rising number of high traffic websites allows users to file complaints online, and evidently, these sites are gaining a lot of prominence amongst users. Due to high traffic, these sites rank fast and start appearing in the search results. On one hand, these sites give freedom to the consumer to expose the frauds committed by any business, but on the other hand, they also make way for ex- employees, competitors, and others to defame the business. No matter who the source is, online complaints can go a long way in adversely affecting the consumer’s perception of your business or brand’s reputation. A company should take these negative reviews and complaints seriously and adopt the necessary measures to tackle them. The fundamental step to remove online complaints is to contact those users who posted information. If the individual, party or organization can be traced, one can seek their cooperation and remove the page from the board or forum. These boards and forums