Online Reputation Management is not just a matter of luxury today. It is very important to know who is saying what about your business if you want it to thrive. There are loads of users out there who would stop at nothing to post negative comments and reviews, without even considering whether their words can have any drastic consequences. In fact, some users post comments on every site they visit, just for the fun of it and they might not have even used the product or the service before. However, for the business or company about whom these comments are made, it is a nightmare, especially for a new company. It is still in the process of building a client base and hence it can be terribly disconcerting that its prospective clients turn away just because a random stranger has made some comments. The fact is, with today’s growing ecommerce sites, users do look forward to reviews and comments by other previous users before deciding whether they should be opting for the company at all.