Maintainin g one’s reputation was not such a difficult thing at first. People only had to worry about what neighbour's were saying about them or what were the opinions of the colleagues at the workplace. With the internet, a whole new vista of communication has opened up and this means that the good, as well as the bad gets around very quickly. And this can put someone in a tricky spot if all of a sudden, they find themselves on the complaint websites and they have all sorts of accusations hurled at them for things they have not done. This is because some people tend to use these websites as a platform to express their own anger and frustration and this can be very hard on the person concerned. This could also be the case with a company or an organization if some disgruntled user suddenly feels like they have been cheated by the organization, when actually things might have gone wrong just as a part of the work. Whatever the reason might be, to those who have to face such