Online reputation management companies or reputation defenders are growing by the day and not without a reason. As more and more people are gaining access to the internet, it is also being seen that the internet is used for all the wrong reasons. Personal attacks on people have taken a wholly new turn- whatever just limited to college or school bullying before has now been taken online and there are unspeakable things that people often say about each other, just out of fun or vindictiveness. At times, such comments have no basis whatsoever but they are still being read by a large number of people and the same goes for business and companies as well, where users and buyers simply post negative comments and remarks about a particular business. While there are instances where the business has really not delivered services as promised or the business was really a fraud or a scam, there is also equal number of instances where a perfectly good company has been heavily criticiz